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groozi.com is a blog about negotiating and web marketing. It is written primarily by me, Blake J. Discher, a 
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Tag Archives: Selling
How One Photographer Is Beating the Economy
On one of the professional forums I read daily, there is a conversation about the lousy state of the industry, how clients are hiring based only on price, how protecting one’s intellectual property rights has cost clients, how competitors are charging less and giving more, and blah, blah, blah. It’s the usual bitching and moaning [...]
On Selling, Negotiating, Commodities & Differentiation
This essay originally appeared in the handbook given to attendees of the American Society of Media Photographers‘ (ASMP) very successful Strictly Business three-day conference series earlier this year. The essay is reprinted here in its entirety. (ASMP’s updated-daily “Strictly Business” blog is another great resource for photographers.) Selling and Negotiating. The words strike fear into [...]
Networking? Have a Kick-Ass Business Card
If you are going to take the time to develop a networking strategy, one of the first items you’ll need is a drop-dead gorgeous business card. I mean a card that when you hand it to someone, they say, “Wow, that’s a really nice business card.” If you’re not getting this response, you need a [...]
Network Even Amongst Your Peers
I presented my program “Stop Grumbling – Get Out There” to a group photographers in New Orleans. (The New Orleans chapter of the American Society of Media Photographers.) It’s a roughly two hour seminar on networking and negotiating techniques. Usually the doors open about an hour before I speak and I use that time to [...]
Don’t Let Your “Joes” Hold You Back
Most emerging photographers consider themselves generalists if for no other reason than that they want to work and any paying job coming their way sounds like a good one. But if this is where you’re at in your career, you’ll need to at some point do two things: first, become more of a specialist and [...]
Discount Additional Image Uses Intelligently
A question was asked on one of the photographer forums I read regularly: “I recently convinced a magazine client to commission assignment photography as opposed to buying rights managed. Thus far, we have come to an understanding of fees for the assignment but they have come back asking for the rights to run the story [...]
Inexperience Shouldn’t Factor into Pricing
It’s time for another guest post and we’re fortunate to have an excellent article by Denver Photographer Don Cudney. In it Don shares his thoughts about how experience effects pricing. Don is a member of the American Society of Media Photographers (ASMP). That’s him there on the left shooting HDSLR video on a chilly night. [...]
“Sales & Negotiating” at PhotoPlus in NYC