Tag Archives: Marketing

How One Photographer Is Beating the Economy

Written by . Posted on October 4, 2011. Filed under Negotiating, Networking, Sales. Tagged , , , , , , . 2 Comments.
Michael Albany
On one of the professional forums I read daily, there is a conversation about the lousy state of the industry, how clients are hiring based only on price, how protecting one’s intellectual property rights has cost clients, how competitors are charging less and giving more, and blah, blah, blah. It’s the usual bitching and moaning [...]

Negotiating Needn’t be Scary (Video)

Written by . Posted on September 30, 2011. Filed under Negotiating. Tagged , , , , . No comments.
Detroit Corporate Photographers
Last month I had an opportunity to do an interview in the form of a webinar with Photoshelter co-founder Grover Sanschagrin on the topic of negotiating. He asked great questions and at the end of about 45 minutes the listening audience of more than 1,000 photographers was invited to submit questions. It was my first [...]

Networking? Have a Kick-Ass Business Card

Written by . Posted on September 29, 2011. Filed under Networking. Tagged , . No comments.
DFJ_100910_5193_Web
If you are going to take the time to develop a networking strategy, one of the first items you’ll need is a drop-dead gorgeous business card. I mean a card that when you hand it to someone, they say, “Wow, that’s a really nice business card.” If you’re not getting this response, you need a [...]

Network Even Amongst Your Peers

Written by . Posted on September 28, 2011. Filed under Negotiating. Tagged , , , , . 1 Comment.
handshake
I presented my program “Stop Grumbling – Get Out There” to a group photographers in New Orleans. (The New Orleans chapter of the American Society of Media Photographers.) It’s a roughly two hour seminar on networking and negotiating techniques. Usually the doors open about an hour before I speak and I use that time to [...]

Book Excerpt: “The Art and Business of Photography”

Written by . Posted on August 8, 2011. Filed under Book Reviews. Tagged , , , , . 6 Comments.
carrBook
Susan Carr is the Education Director of ASMP, the American Society of Media Photographers. Her latest book, The Art and Business of Photography, has received critical praise from both photographers and scholars for its candid look at the changing photography industry. It’s quickly become required reading in many university photography curriculums and I consider it [...]

LinkedIn: A Photographer’s Guide, Part 2

Written by . Posted on March 21, 2011. Filed under Negotiating, Web Marketing. Tagged , , , , . 5 Comments.
Jorge Parra continues his two-part article (part one is here) in which he shares how he leverages LinkedIn in his marketing and to help him identify potential clients. Jorge is a commercial and fine art photographer based in Miami, FL, his work can be seen at www.jorgeparra.com. Three of the most powerful tools in LinkedIn [...]

LinkedIn: A Photographer’s Guide, Part 1

Written by . Posted on March 9, 2011. Filed under Web Marketing. Tagged , , , , . 7 Comments.
linkedInLogo
It’s “Guest Post Wednesday” and we’re fortunate to have an excellent essay by Jorge Parra, a commercial and fine art photographer based in Miami, FL, whose work can be seen at www.jorgeparra.com. In it he shares his thoughts about how photographers can best leverage LinkedIn. One of the biggest mistakes made by photographers with regards [...]

Sweet Dreams: Are You Better Than Your Competition?

Written by . Posted on September 28, 2010. Filed under Negotiating. Tagged , , . 5 Comments.
sweetDreams
Suddenly you’re wide awake in the middle of the night. The nightmare was horrible, worse that that monster you thought was under your bed when you were six years old. In the dream, you received a call from a potential client, all they said was, “Good morning, we need a photographer for a project. Please [...]