Tag Archives: Blogs

Effective Achor Text for SEO

Written by . Posted on April 22, 2011. Filed under Web Marketing. Tagged , , , , . 3 Comments.
anchor
Anchor text is the actual human readable text of any link on a web page. We’ve all seen the worst example of effective anchor text, the clickable Click Here. A link that simply reads “Click Here” tells the reader (and more importantly, a search engine) nothing about what that link is about. Instead, you should [...]

Great Blogs That Will Help You Sell

Written by . Posted on January 5, 2011. Filed under Negotiating. Tagged , , , , . 2 Comments.
Negotiating, Web Marketing blog
Repeating my mantra “photographers are salespeople first, image creators second”, I thought I’d share two of my favorite blogs on the topic of sales. The first, written by S. Anthony Iannarino of Columbus, Ohio, offers straightforward suggestions and tips to help you with just about every aspect of the sales process including cold calling to [...]

Let Me Practice on Your Big Day

Written by . Posted on March 30, 2010. Filed under Negotiating. Tagged , , , . 3 Comments.
gumtree2
Many, many readers have read and commented either here on Groozi or privately to me about the post “Score This: Photog 1, Cheapskate 0″. We’ve all shared a good chuckle, perhaps to conceal our nervousness about the state of our industry. But any professional photographer will tell you that their business is being eroded as [...]

You Comment and I Follow

Written by . Posted on March 15, 2010. Filed under Web Marketing. Tagged , , . 32 Comments.
You Comment I Follow
Most SEO experts agree on at least one thing: incoming links to your web pagees are very important when it comes to determining where your page will appear in the search engine listings. An impediment to getting these valuable links is that, by default, most blog platforms are set up so that a “Do Not [...]

SEO Friendly Blog Post Titles

Written by . Posted on February 19, 2010. Filed under Web Marketing. Tagged , , , . 4 Comments.
wp185x185
There was a recent post in one of the professional-photographer-type forums by Nashville shooter David Bean about “behind the scenes video” that a lot of photographers are starting to feature on their websites. He provided a link, http://blog.visualreserve.com/?p=256, which from an SEO standpoint is not very useful. That’s the default URL structure for WordPress permalinks, [...]